the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

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Business
Why model releases are important for your fitness business

Why model releases are important for your fitness business

Running a fitness business can be complex. So, on top of all the other legal stuff you’re doing, why would you need a model release? Well, let me ask you a question? Do you use images of clients or otherwise identifiable individuals in your marketing and advertising? Did those clients or individuals sign a model...
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Your fitness business dream team

Your fitness business dream team

Who’s on your fitness business dream team!? Who should be? Most fitness professionals will work with an attorney, a banker, and a certified public accountant (CPA) at some point in their professional careers. These people are often key resources for a successful fitness business. Do you know how to make the most of these relationships,...
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Starting a Pure Barre studio: Legal foundations

Starting a Pure Barre studio: Legal foundations

The legal foundations needed for starting a Pure Barre Studio are not significantly different from starting another kind of fitness business – however, as with any franchise, there are some specific issues that are likely to arise. Let’s talk about some things to think about as you establish the legal foundations for your Pure Barre...
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What to do when someone uses an image of you without your permission

What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an...
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How do you pay yourself as a fitness business owner?

How do you pay yourself as a fitness business owner?

Pay your business (and yourself) right! You are right to ask questions about the practical and legally smart ways to pay yourself as a fitness business owner. Paying yourself from a business you own can be a pretty incredible feeling. After all, that paycheck reflects hard work, grit, and savvy it took to bring your...
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Should my fitness business be an LLC?

Should my fitness business be an LLC?

You’re out there getting things done in the gym, and you’re ready to start your own fitness business. This could be a gym, a personal training business, a franchise, as a fitness instructor or coach. Should my fitness business be an LLC? How hard can it be?  You can just start charging a fee for training...
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9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things...
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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...
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Starting a CrossFit Box: Legal foundations

The legal foundations needed for starting a CrossFit Box are not significantly different from starting another kind of fitness business – however, there are some distinctive aspects that arise so read on for some things to think about as you establish the legal foundations for your CrossFit® gym. Choose an entity type A CrossFit® Box can...
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6 tips to build a solid Fitness Professional reputation

I love to work out.  Exercise is my hobby. I do not craft, I do not paint things for fun, and come Lord Jesus if I try to bake. Just pray for the whole family if the neglected Kitchen-Aid Mixer comes out. Pursuing my fitness goals is my happy place. I train hard for about...
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What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.
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