Intellectual Property

Why model releases are important for your fitness business

Running a fitness business can be complex. So, on top of all the other legal stuff you’re doing, why would you need a model release? Well, let me ask you a question? Do you use images of clients or otherwise identifiable individuals in your marketing and advertising? Did those clients or individuals sign a model …

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Why model releases are important for your fitness business

What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an …

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What to do when someone uses an image of you without your permission

The no.1 mistake fitness athletes are making

It is a big call to name the no.1 mistake fitness athletes are making, but to us it is blinding: the no.1 mistake fitness professionals are making is not understanding copyright – both your rights for intellectual property you own and their responsibilities for images, documents, music and other forms of copyrighted materials owned by …

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The no.1 mistake fitness athletes are making

9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things …

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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t …

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Starting a CrossFit Box: Legal foundations

The legal foundations needed for starting a CrossFit Box are not significantly different from starting another kind of fitness business – however, there are some distinctive aspects that arise so read on for some things to think about as you establish the legal foundations for your CrossFit® gym. Choose an entity type A CrossFit® Box can …

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7+ Steps to Marketing your CrossFit Box Legally

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered trademark. CrossFit ® is not a chain of fitness facilities nor is it structured as a franchise. Rather, CrossFit® is a network of licensees who …

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