the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

Category

Intellectual Property
Copyright 101 for Fitness Professionals

Copyright 101 for Fitness Professionals

One of the most important things you need to do as a fitness business owner is to invest in your own business and legal education. Why? Because as a business owner you own intellectual property. Logos. Images. Slogans. Business name. Program names. Maybe even original training moves or specific programs. You may be letting protectable...
Continue Reading
Why model releases are important for your fitness business

Why model releases are important for your fitness business

Running a fitness business can be complex. So, on top of all the other legal stuff you’re doing, why would you need a model release? Well, let me ask you a question? Do you use images of clients or otherwise identifiable individuals in your marketing and advertising? Did those clients or individuals sign a model...
Continue Reading
What to do when someone uses an image of you without your permission

What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an...
Continue Reading
The no.1 mistake fitness athletes are making

The no.1 mistake fitness athletes are making

It is a big call to name the no.1 mistake fitness athletes are making, but to us it is blinding: the no.1 mistake fitness professionals are making is not understanding copyright – both your rights for intellectual property you own and their responsibilities for images, documents, music and other forms of copyrighted materials owned by...
Continue Reading
3 legal reasons why your fitness business may not own your brand!

3 legal reasons why your fitness business may not own your brand!

Did you know that you may not own your logos or images you had created for your fitness brand? YUP. It is true. Come watch to learn why and how to fix it!   Did you know that you might not actually own the rights to the logo that you’re using? Did you know that...
Continue Reading

9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things...
Continue Reading

Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...
Continue Reading

Starting a CrossFit Box: Legal foundations

The legal foundations needed for starting a CrossFit Box are not significantly different from starting another kind of fitness business – however, there are some distinctive aspects that arise so read on for some things to think about as you establish the legal foundations for your CrossFit® gym. Choose an entity type A CrossFit® Box can...
Continue Reading

7+ Steps to Marketing your CrossFit Box Legally

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered trademark. CrossFit ® is not a chain of fitness facilities nor is it structured as a franchise. Rather, CrossFit® is a network of licensees who...
Continue Reading

9 liability risks of operating a CrossFit gym

Are you thinking about opening and operating a CrossFit Gym? Do you already operate a CrossFit® box and you’re trying to make sure that you have crossed your t’s and dotted your i’s so that you and your business are limiting the risks of liability as much as you can? CrossFit® has become one of...
Continue Reading
1 2

.

.

.

.

.

What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.