the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

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Legal
3 legal reasons why your fitness business may not own your brand!

3 legal reasons why your fitness business may not own your brand!

Did you know that you may not own your logos or images you had created for your fitness brand? YUP. It is true. Come watch to learn why and how to fix it!   Did you know that you might not actually own the rights to the logo that you’re using? Did you know that...
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9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things...
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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...
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Fitness Franchises: Special Legal Issues

Whether you are investigating a health and fitness franchise – such as a franchise that focuses on a fitness technique that requires patented equipment, a 24 hour gym facility, a race series, a day spa, or a facility that offers a style of class under a franchise model – or you have already invested in...
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Can you stop clients of your fitness business giving you bad reviews?

Bad Reviews can sink a business! But can you stop clients of your business giving you a bad review? Testimonials and reviews can carry incredible weight for your potential clients – fitness business owners know the value of good reviews. What this has meant is that fitness professionals, like many other service providers, have sought...
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Starting a CrossFit Box: Legal foundations

The legal foundations needed for starting a CrossFit Box are not significantly different from starting another kind of fitness business – however, there are some distinctive aspects that arise so read on for some things to think about as you establish the legal foundations for your CrossFit® gym. Choose an entity type A CrossFit® Box can...
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Why your CrossFit box needs a lawyer drafted release form

You might have wondered, why does your CrossFit® box need a lawyer drafted injury and illness waiver and release form? Why can’t you just ask one of your fellow affiliates for a copy of theirs? What would it hurt to just create one yourself by compiling part from this one here and another part from...
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7+ Steps to Marketing your CrossFit Box Legally

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered trademark. CrossFit ® is not a chain of fitness facilities nor is it structured as a franchise. Rather, CrossFit® is a network of licensees who...
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9 liability risks of operating a CrossFit gym

Are you thinking about opening and operating a CrossFit Gym? Do you already operate a CrossFit® box and you’re trying to make sure that you have crossed your t’s and dotted your i’s so that you and your business are limiting the risks of liability as much as you can? CrossFit® has become one of...
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Legal documents for fitness professionals

Can I Copyright an Exercise Routine?

You may have these kinds of questions: Can I copyright an Exercise Routine? Can I copy an Exercise Routine created by someone else? Can I use an Exercise Routine created by someone else when I teach a class? Let’s talk about each of these in turn. The short answer is yes, you can copyright an...
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What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.