Marketing

Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals. For good or ill these two topics seem to go hand in hand. But what is their relationship? We have talked about how to make sure that you are not offering medical advice as a fitness professional, and the legal issues with offering nutritional advice as a fitness professional. There are…

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Choosing Fitness Class Names and Copyright

You’re in the midst of planning your upcoming fitness class schedule and you’re choosing fitness class names and you have a few questions. Questions like: Can I call my classes anything I want? Is it legal for me to hold Insanity, BodyPump, P90X or Zumba classes and advertise it? Or what about cross fit training,…

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Legal Considerations for including Exercise Videos on your website

Legal Considerations for including Exercise Videos on your website

Many fitness professionals are using exercise videos to increase exposure to potential clients: driving additional traffic to their website, demonstrating expertise and instructional style, providing useful information to potential clients. This article will explore some of the legal considerations you might want to consider when including exercise videos on your website. General Copyright The copyright…

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New Fitness Client Legalities 101

New Fitness Client Legalities 101

Regardless of how effective your advertising and marketing is, your client onboarding process for new in person fitness clients is essential for making a great impression on the client. Attracting new clients and retaining existing clients is always challenging. However, providing an outstanding and seamless customer service experience through an onboarding process which addresses important…

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10 things fitness professionals should keep in mind when blogging

10 things fitness professionals should keep in mind when blogging

There are many more than 10 things fitness professionals should keep in mind when blogging, but here are 10 things that will help you be successful as a fitness professional who blogs, and perhaps more importantly, will help you avoid legal trouble before it happens. Know your audience. Like any blogger, fitness professionals who are…

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Use of images on fitness blogs

Use of images on fitness blogs

The general best practices for use of images on fitness blogs reflect those than anybody publishing on the web would do well to consider. However, there are a number of particular considerations that arise for fitness professionals when using images on their blogs. Copyright. Ensure that you own the copyright over the images (or you…

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Running giveaways for audience members

Running giveaways for audience members

Running giveaways for your audience members is a great way to keep your audience engaged and to build your blog and social media audiences as a fitness professional. But, giveaways are not always as simple or straightforward as they might seem. Let’s talk about some of the things you might want to consider before running…

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