Marketing

9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things …

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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t …

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Legal Considerations for including Exercise Videos on your website

Many fitness professionals are using exercise videos to increase exposure to potential clients: driving additional traffic to their website, demonstrating expertise and instructional style, providing useful information to potential clients. This article will explore some of the legal considerations you might want to consider when including exercise videos on your website. General Copyright The copyright …

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Legal Considerations for including Exercise Videos on your website

New Fitness Client Legalities 101

Regardless of how effective your advertising and marketing is, your client onboarding process for new in person fitness clients is essential for making a great impression on the client. Attracting new clients and retaining existing clients is always challenging. However, providing an outstanding and seamless customer service experience through an onboarding process which addresses important …

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New Fitness Client Legalities 101

10 things fitness professionals should keep in mind when blogging

There are many more than 10 things fitness professionals should keep in mind when blogging, but here are 10 things that will help you be successful as a fitness professional who blogs, and perhaps more importantly, will help you avoid legal trouble before it happens. Know your audience. Like any blogger, fitness professionals who are …

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10 things fitness professionals should keep in mind when blogging