the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

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Marketing
Copyright 101 for Fitness Professionals

Copyright 101 for Fitness Professionals

One of the most important things you need to do as a fitness business owner is to invest in your own business and legal education. Why? Because as a business owner you own intellectual property. Logos. Images. Slogans. Business name. Program names. Maybe even original training moves or specific programs. You may be letting protectable...
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9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things...
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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...
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Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals. For good or ill these two topics seem to go hand in hand. But what is their relationship? We have talked about how to make sure that you are not offering medical advice as a fitness professional, and the legal issues with offering nutritional advice as a fitness professional. There are...
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Choosing Fitness Class Names and Copyright

You’re in the midst of planning your upcoming fitness class schedule and you’re choosing fitness class names and you have a few questions. Questions like: Can I call my classes anything I want? Is it legal for me to hold Insanity, BodyPump, P90X or Zumba classes and advertise it? Or what about cross fit training,...
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Legal Considerations for including Exercise Videos on your website

Legal Considerations for including Exercise Videos on your website

Many fitness professionals are using exercise videos to increase exposure to potential clients: driving additional traffic to their website, demonstrating expertise and instructional style, providing useful information to potential clients. This article will explore some of the legal considerations you might want to consider when including exercise videos on your website. General Copyright The copyright...
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New Fitness Client Legalities 101

New Fitness Client Legalities 101

Regardless of how effective your advertising and marketing is, your client onboarding process for new in person fitness clients is essential for making a great impression on the client. Attracting new clients and retaining existing clients is always challenging. However, providing an outstanding and seamless customer service experience through an onboarding process which addresses important...
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10 things fitness professionals should keep in mind when blogging

10 things fitness professionals should keep in mind when blogging

There are many more than 10 things fitness professionals should keep in mind when blogging, but here are 10 things that will help you be successful as a fitness professional who blogs, and perhaps more importantly, will help you avoid legal trouble before it happens. Know your audience. Like any blogger, fitness professionals who are...
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Use of images on fitness blogs

Use of images on fitness blogs

The general best practices for use of images on fitness blogs reflect those than anybody publishing on the web would do well to consider. However, there are a number of particular considerations that arise for fitness professionals when using images on their blogs. Copyright. Ensure that you own the copyright over the images (or you...
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Running giveaways for audience members

Running giveaways for audience members

Running giveaways for your audience members is a great way to keep your audience engaged and to build your blog and social media audiences as a fitness professional. But, giveaways are not always as simple or straightforward as they might seem. Let’s talk about some of the things you might want to consider before running...
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What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.