the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs
As Seen: Tripothesis - An Evidence Based Approach to Triathlon + Rachel Brenke

As Seen: Tripothesis – An Evidence Based Approach to Triathlon + Rachel Brenke

Rachel was invited by Gene Sobol from Tripothesis to chat with him about Ironmans, marathons, and legal tips. Learn how Rachel went from cancer patient to Ironman and the lessons and challenges she’s had along the way.   I get to do this! ~Rachel   Key points to listen for: Rachel’s Ironman history and how...
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As seen: Running with Alli Podcast + Rachel Brenke - Discussing Balance, The Ironman Tri, and so much more!

As seen: Running with Alli Podcast + Rachel Brenke – Discussing Balance, The Ironman Tri, and so much more!

Alli Felsenthal from RunWithAlli invited Rachel on her podcast to talk about how Rachel has a family, businesses, runs a law firm and still has time for her fitness goals.   Balance is a myth…I don’t think there’s one perfect ideal of balance.  We all have our own balance in our own ways because we all...
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As Seen: FitPro Masterclass Podcast + Rachel Brenke - Legally Protecting Your Online Fitness Business

As Seen: FitPro Masterclass Podcast + Rachel Brenke – Legally Protecting Your Online Fitness Business

Ru Anderson from FitPro Masterclass invited Rachel to come on his podcast to do a Q & A with his listeners.  The listeners asked a lot of great questions that can benefit you in your own fitness business!  There was so much information shared that Ru divided it up into 2 episodes. Be sure to grab...
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TRIATHLON 101: TYPES & DISTANCES

Triathlon 101: Types & Distances

FitLegally’s, Rachel Brenke, shares about multi sport, triathlon, the distance names and types available. Feel free to share this with new triathletes!   Triathlon, what’s that? Swimming, biking and running? You do all three sports? Why? What? Okay, that sounds cool, tell me more. I’m going to explain to you guys the different distances and...
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Roka R1 Goggles Review

Review: Roka R1 Goggles

This is not sponsored or endorsed by Roka. 100% my own opinion and own cash to pay for these amazing pair of goggles. Last weekend before Kinetic 70.3 I decided to snag these goggles off the interwebs and use them. Yes yes yes, I went against the “never try something new on race day”…well I...
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Ironman Triathlon Rachel Brenke

Brenke included as part of Ironman Triathlon ‘Ohana Video

  Thanks Ironman Tri for including me as part of your ‘Ohana! View video here.
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6 Tips to Recovery As A Working Professional And Athlete

6 Tips to Recovery As A Working Professional And Athlete

FitLegally’s, Rachel Brenke, shares her top rest and recovery tips and equipment for maximizing rest days and how to recover quicker while running a business life. Epsom Salt on Amazon (affiliate link) Marc Pro: #fitlegallypartner >> Use code FITLEGALLY for $32 off a Marc Pro and $47 off a Marc Pro Plus Roll Recovery R8...
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Overcoming Mother's Guilt While Training & Racing

Overcoming Mother’s Guilt While Training & Racing

As a mother of five, FitLegally’s Rachel Brenke, understands the feelings of guilt while out training or racing. In this video, she shares how to alleviate this guilt and use it as a parenting tool.   Hey guys. Rachel Brenke, from Fit Legally, and today I want to talk about overcoming mother’s guilt. Now, I’m...
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FitLegally + Outlier Podcast Episode 406

FitLegally + Outlier Podcast Episode 406

“Creativity can be more than a passion – it can be a livelihood too. But only if you’re willing to develop the business plan and legal protection necessary to thrive.” – Rachel Brenke Join FitLegally’s Rachel Brenke  as she talks with Ever on Outlier HQ Podcast about fitting in training, life and being an entrepreneur....
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HOW TO PACK FOR A 70.3 TRIATHLON

How to pack for a 70.3 triathlon

Today Rachel walks you through the equipment and packing tips needed to execute a successful and efficient 70.3 triathlon.   Whether you’re doing a half Ironman or a local race, these tips will help you prepare and feel confident in your race day equipment. Everyday Athlete Tips brought to you by REST Performance. Swim — Wetsuit...
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Giveaway: Ironman Triathlon Headphones

Giveaway: Ironman Triathlon Headphones

  View this post on Instagram   🎉 GIVEAWAY TIME 🎉 ⁣ ⁣ As we enter into race season our miles get longer and having some quality headgear can always help 👌 cause y’all know I love my audiobooks! Easy entry:⁣ ⁣ 1️⃣ follow @fitlegally ⁣ 2️⃣ double tap ❤️ this image ⁣ 3️⃣ tag...
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How to train while on work travel

  Oh my gosh another work trip. How am I going to get this in my training schedule? Oh my god, are they going to have a pool? Are they going to have a bike? What am I going to do? Guys, I travel for work a lot, I’ve got you. I can give you...
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Health is wealth.

Health is wealth.

  View this post on Instagram   HEALTH IS WEALTH⁣ ⁣ Even on days when we don’t feel like training or fulfilling obligations – we should be grateful we get to. ⁣ ⁣ I’m sharing this photograph because this is the face of illness. Mysterious illness. We don’t know what it is. Yes I’ve been...
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Beginner running tips rachel brenke

How To Start Running – Beginner Running Tips

You know, I love seeing all those runners, and triathletes, and all these people who are active. I can’t even fit the time into my schedule, let alone figure how I’m even going to get started. Don’t worry, ladies. I’ve got you. I understand where you are coming from. We’ve got obligations. You’ve got family,...
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Iron Cowboy Book

Giveaway: Iron Cowboy James Lawrence Book

  View this post on Instagram   🎉 GIVEAWAY TIME 🎉 ⁣ ⁣ As we enter into race season our goals and aspirations are abound! I have a giveaway of a super inspirational book that I have greatly enjoyed! ⁣ Easy entry:⁣ ⁣ 1️⃣ follow @fitlegally ⁣ 2️⃣ double tap ❤️ this image ⁣ 3️⃣...
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Top Audiobooks for Triathletes and Runners

Top Audiobooks for Triathletes and Runners

Long runs can be very lonely, especially when you don’t want to be alone with your thoughts.  Those can also be the only times you have available to “read” – insert: audiobook.  I’m a huge fan of audiobooks on runs and highly recommend this list. These books also come in print versions – I just...
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9 Tips for finding an attorney for your personal training business

9 Tips for finding an attorney for your personal training business

We are excited to see you grow an awesome personal training business! One of the most important people you need on your dream team is an attorney to help your personal training business grow and succeed! So let’s help you find an attorney for your personal training business. Armed with answers to the following question,...
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Triathlete Magazine Features Rachel Brenke of FitLegally®

Triathlete Magazine Features Rachel Brenke of FitLegally®

Thanks to Triathlete magazine for the feature! You can grab your copy here. See the digital article here.
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Abbott World Marathon Majors: 10 Reasons to Run NYC Marathon

Abbott World Marathon Majors: 10 Reasons to Run NYC Marathon

Thank you so much to Abbott for including my experience with New York City Marathon 2018 as #1 in their top 10 reasons to run this Major.  As you all know, I ran NYC a short 3 weeks after Ironman World Championships. I had a wonderful time + also decided to create #momschasingmajors. Come read...
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Why you need an attorney for your fitness business!

Running a fitness business isn’t easy. Just like any other kind of business, you can’t know everything you need to know to build a successful business in the fitness industry. We all need a little help to make sure our businesses are protected and to make sure we have a team behind us who has...
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Copyright 101 for Fitness Professionals

Copyright 101 for Fitness Professionals

One of the most important things you need to do as a fitness business owner is to invest in your own business and legal education. Why? Because as a business owner you own intellectual property. Logos. Images. Slogans. Business name. Program names. Maybe even original training moves or specific programs. You may be letting protectable...
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7 Tips for finding an attorney for your gym

7 Tips for finding an attorney for your gym

We are all about seeing you succeed and grow a healthy fitness business! Here are 7 tips for finding an attorney for your gym or fitness business!   Make sure you understand what type of attorney you are looking to engage You wouldn’t go to a heart surgeon if you need your foot examined. The...
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Why model releases are important for your fitness business

Why model releases are important for your fitness business

Running a fitness business can be complex. So, on top of all the other legal stuff you’re doing, why would you need a model release? Well, let me ask you a question? Do you use images of clients or otherwise identifiable individuals in your marketing and advertising? Did those clients or individuals sign a model...
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Solos-Wearables Glasses Review + Giveaway

Solos-Wearables Glasses Review + Giveaway

Disclosure: Solos did send me the glasses to test out buttt…I don’t share anything I don’t endorse or like..you’ll hear about it in the video! P.s. Don’t forget the giveaway at the bottom! Solos-Wearables Smart Glasses Review Solos performance smart cycling glasses take the world’s smallest heads-up display and pair it with best in class fitness...
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Your fitness business dream team

Your fitness business dream team

Who’s on your fitness business dream team!? Who should be? Most fitness professionals will work with an attorney, a banker, and a certified public accountant (CPA) at some point in their professional careers. These people are often key resources for a successful fitness business. Do you know how to make the most of these relationships,...
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What is #momschasingmajors?

  While I was in the middle of the New York City marathon – totally impromptu I might add and just a few weeks out from the Ironman World Championships…can we say tired legs?!) – I had an idea. What if moms actually were empowered to go after their dreams? What if moms gave themselves...
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FitLegally’s 2018 Partner Deals

Hey all – Here’s a quick round-up of the best deals from my partners and preferred brands. None are paid placement but I may have received or will receive product.  I only share brands I truly believe in- I’ve turned down paid placement for brand products I don’t endorse.    FitLegally Use code: thankful18 for...
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Fitness Facility Risk Management Basics

Fitness Facility Risk Management Basics

Want to know the best way to avoid injuries and lawsuits befalling your fitness business that doesn’t involve not having a fitness facility? Implementing risk management strategies that mean that your fitness facility is at less risk than it might be otherwise. This article presents important and helpful information that will empower you to manage...
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Starting a Pure Barre studio: Legal foundations

Starting a Pure Barre studio: Legal foundations

The legal foundations needed for starting a Pure Barre Studio are not significantly different from starting another kind of fitness business – however, as with any franchise, there are some specific issues that are likely to arise. Let’s talk about some things to think about as you establish the legal foundations for your Pure Barre...
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What to do when someone uses an image of you without your permission

What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an...
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Cancer survivor tackles Abbott World Majors with New York City Marathon 2018 as first stop.

Cancer Survivor Tackles Abbott World Majors Challenge

Cancer survivor tackles Abbott World Majors Individual Challenge with New York City Marathon 2018 as first stop. Read how FitLegally’s Rachel Brenke is turning up the motivation for a new athletic and personal challenge. Just an average person, making a special choice.   How did I get here: I ditched my goal of having my...
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The no.1 mistake fitness athletes are making

The no.1 mistake fitness athletes are making

It is a big call to name the no.1 mistake fitness athletes are making, but to us it is blinding: the no.1 mistake fitness professionals are making is not understanding copyright – both your rights for intellectual property you own and their responsibilities for images, documents, music and other forms of copyrighted materials owned by...
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Partner Review: How I used the Marc Pro Recovery Unit to prep for the Ironman World Championships

Partner Review: Marc Pro Recovery Unit

FitLegally – marc pro review from Rachel TLT on Vimeo. How I used the Marc Pro Recovery Unit to prep for The Ironman World Championships Going through training for Ironman World Championships I realized, more than ever, the need for recovery and keeping my body in top shape. With one of the toughest courses and...
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How to start a business and have a life too

How to start a business and have a life too

In today’s world, everyone struggles with all the things we are supposed to do vs what we want to do vs what is expected of us to do. And if that wasn’t enough, we decide to start our own business. Is it possible to have a business in this increasingly busy world and still have...
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How do you pay yourself as a fitness business owner?

How do you pay yourself as a fitness business owner?

Pay your business (and yourself) right! You are right to ask questions about the practical and legally smart ways to pay yourself as a fitness business owner. Paying yourself from a business you own can be a pretty incredible feeling. After all, that paycheck reflects hard work, grit, and savvy it took to bring your...
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Enough is enough.

Enough is enough.

There comes a time when we have to say- enough is enough. A time when we break through to be what we want to be, not what what we think others want us to be. This bright-as-day revelation came about on the dark backside of the Queen K Highway of the 2018 Ironman World Championships....
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Should my fitness business be an LLC?

Should my fitness business be an LLC?

You’re out there getting things done in the gym, and you’re ready to start your own fitness business. This could be a gym, a personal training business, a franchise, as a fitness instructor or coach. Should my fitness business be an LLC? How hard can it be?  You can just start charging a fee for training...
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Rachel Brenke Roka Sports

FitLegally + Roka Sports Feature at Ironman World Championships

I’m so humbled and grateful to have Roka Sports share my story on their IG this weekend at the Ironman World Championships in Kona.  I also sported the Roka Swim Skin (for swim, obvs) and Roka Glasses (for the run).   I spent a few hours with Nils Nilsen, Director of Photograph at Roka Sports,...
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Protecting the fitness business you have worked hard to build

You have worked hard to build your fitness business to a point of recognition. But are you really doing all you can to protect it? Join Rachel as she chats with Stuart Brauer from WTF!? Gym Talk about copyright and trademarks and how not understanding them can be detrimental to your fitness business. Key points to...
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What it feels like to compete in the Ironman World Championships by Rachel Brenke

What it feels like to compete in the Ironman World Championships by Rachel Brenke

Ever wonder what it feels like to compete on the biggest triathlon stage?   Take a journey into Rachel’s days leading up to the Ironman World Championships 2018 and the emotional finish line. Click to be taken directly to each section: Meet Rachel The Path to Kona Rachel’s Tri Book Wonderful Partners & Equipment Media Features  Journal...
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Snot, big mileage and a middle finger to cancer

Snot, big mileage and a middle finger to cancer

  With only 3 weeks until the Ironman World Championships, Rachel Brenke from FitLegally shares some insight into how she got here and tangible things you can apply to achieve your goals. For more information on the NBC Sports/Ironman Tri feature or working with Rachel [see this].  
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3 legal reasons why your fitness business may not own your brand!

3 legal reasons why your fitness business may not own your brand!

Did you know that you may not own your logos or images you had created for your fitness brand? YUP. It is true. Come watch to learn why and how to fix it!   Did you know that you might not actually own the rights to the logo that you’re using? Did you know that...
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fitlegally's rachel brenke to be featured on nbcsports during ironman world championships

Upcoming feature on NBCSports during Ironman World Championships

Our very own, Rachel Brenke, will be featured on a live and rebroadcast feature with NBC Sports and Ironman Triathlon during Oct 13th’s Ironman World Championship Race in Kailua-Kona, Hawaii. Brenke received a special invitation from Ironman to attend the 40th anniversary world championship race. [See video here] You can follow along on Brenke’s adventure...
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3 tips to a successful long-distance relationship with a triathlon coach

  In partnership with REST Performance.   Transcript: Hey guys. Many of us are so busy they we are really trying to find shortcuts when it comes to our triathlon journey. Now, I’m not meaning cutting the course. Please don’t send me hate mail thinking that’s what I’m talking about. I’m not talking about cutting...
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What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.