the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

Model Release for Marketing


Understanding how to legally protect your fitness business can be overwhelming.

From marketing materials to portfolio usage, knowing where and how you can use images can be intimidating.

That’s why we offer affordable model release forms tailored to professionals just like you. Our team of lawyers and at FitLegally develop, review, and approve every release.

We think this is a pretty awesome combo—legal expertise and fitness know-how.

If you plan to use images (whether created by you or by someone else) for advertising or portfolio purposes, a model release form is an essential way to protect your fitness business.

A model release is generally signed by the subject of a photograph. It gives you permission to license or use the image.This form also releases any claims the client may have to future compensation for use of images. This protects you from legal action and eliminates the unknowns around publishing images.

These model release forms allow clients to easily and legally give permission for use of their photographic images.

Not only does this form provide legal protection, it positions you as a credible business owner. Clients will respect your clear rules, detailed expectations, and you!

As an affordable way to protect your business, our lawyer-drafted, fitness professional-approved model release is a must-have investment.

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