The legal foundations needed for starting a Pure Barre Studio are not significantly different from starting another kind of fitness business – however, as with any franchise, there are some specific issues that are likely to arise. Let’s talk about some things to think about as you establish the legal foundations for your Pure Barre...Continue Reading

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an...Continue Reading

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...Continue Reading

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered trademark. CrossFit ® is not a chain of fitness facilities nor is it structured as a franchise. Rather, CrossFit® is a network of licensees who...Continue Reading

Supplements and Fitness Professionals. For good or ill these two topics seem to go hand in hand. But what is their relationship? We have talked about how to make sure that you are not offering medical advice as a fitness professional, and the legal issues with offering nutritional advice as a fitness professional. There are...Continue Reading

While the International Olympic Committee has removed the word “amateur” from their governing documents, the US Olympic Committee has left the word in, and delegates deciding whether an athlete is eligible for international and elite competitions, like the Olympics, to the National Governing Body for each Sport. Increasingly, athletes are seeking to supplement income with...Continue Reading