Starting a Pure Barre studio: Legal foundations

The legal foundations needed for starting a Pure Barre Studio are not significantly different from starting another kind of fitness business – however, as with any franchise, there are some

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What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product

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9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re

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Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they

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7+ Steps to Marketing your CrossFit Box Legally

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered

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9 liability risks of operating a CrossFit gym

Are you thinking about opening and operating a CrossFit Gym? Do you already operate a CrossFit® box and you’re trying to make sure that you have crossed your t’s and

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Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals. For good or ill these two topics seem to go hand in hand. But what is their relationship? We have talked about how to make sure

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Training a Sponsored Athlete: Legal Issues

While the International Olympic Committee has removed the word “amateur” from their governing documents, the US Olympic Committee has left the word in, and delegates deciding whether an athlete is

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Choosing Fitness Class Names and Copyright

You’re in the midst of planning your upcoming fitness class schedule and you’re choosing fitness class names and you have a few questions. Questions like: Can I call my classes

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Legal Considerations for including Exercise Videos on your website

Many fitness professionals are using exercise videos to increase exposure to potential clients: driving additional traffic to their website, demonstrating expertise and instructional style, providing useful information to potential clients.

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