the legal resource for fitness entrepreneurs
the legal resource for fitness entrepreneurs

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Copyright 101 for Fitness Professionals

Copyright 101 for Fitness Professionals

One of the most important things you need to do as a fitness business owner is to invest in your own business and legal education. Why? Because as a business owner you own intellectual property. Logos. Images. Slogans. Business name. Program names. Maybe even original training moves or specific programs. You may be letting protectable...
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Starting a Pure Barre studio: Legal foundations

Starting a Pure Barre studio: Legal foundations

The legal foundations needed for starting a Pure Barre Studio are not significantly different from starting another kind of fitness business – however, as with any franchise, there are some specific issues that are likely to arise. Let’s talk about some things to think about as you establish the legal foundations for your Pure Barre...
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What to do when someone uses an image of you without your permission

What to do when someone uses an image of you without your permission

So what can you do when someone uses an image of you without your permission? We’ve written about whether a brand can use an image of you wearing their product without permission, and only briefly addressed the different ways of handling the situation. This article will explore some of the ways you might handle an...
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9 things the health and fitness industry needs to stop doing

We want you to succeed. We really do. Which means we need to have an honest conversation about some things the health and fitness industry needs to stop doing. We’re just trying to save you some grief and help you grow a thriving, successful, and legal fitness business! So wait no further, here are 9 things...
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Can brands use my photo just because I am wearing their product?

Short answer: No, brands cannot use your photo simply because you are wearing their product or participating in an event they are sponsoring! Even if a brand says that they can post an image of you, it doesn’t mean they are correct. Don’t take their responses on face value. More so, even if you don’t...
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7+ Steps to Marketing your CrossFit Box Legally

Let’s talk about marketing your CrossFit box legally. CrossFit® is one of the fastest growing brands within the fitness industry both within the US and Internationally. CrossFit® is a registered trademark. CrossFit ® is not a chain of fitness facilities nor is it structured as a franchise. Rather, CrossFit® is a network of licensees who...
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9 liability risks of operating a CrossFit gym

Are you thinking about opening and operating a CrossFit Gym? Do you already operate a CrossFit® box and you’re trying to make sure that you have crossed your t’s and dotted your i’s so that you and your business are limiting the risks of liability as much as you can? CrossFit® has become one of...
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Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals: Special Legal Issues

Supplements and Fitness Professionals. For good or ill these two topics seem to go hand in hand. But what is their relationship? We have talked about how to make sure that you are not offering medical advice as a fitness professional, and the legal issues with offering nutritional advice as a fitness professional. There are...
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Training a Sponsored Athlete: Legal Issues

Training a Sponsored Athlete: Legal Issues

While the International Olympic Committee has removed the word “amateur” from their governing documents, the US Olympic Committee has left the word in, and delegates deciding whether an athlete is eligible for international and elite competitions, like the Olympics, to the National Governing Body for each Sport. Increasingly, athletes are seeking to supplement income with...
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Choosing Fitness Class Names and Copyright

You’re in the midst of planning your upcoming fitness class schedule and you’re choosing fitness class names and you have a few questions. Questions like: Can I call my classes anything I want? Is it legal for me to hold Insanity, BodyPump, P90X or Zumba classes and advertise it? Or what about cross fit training,...
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What is FitLegally®?

Welcome to the only dedicated legal resource for fitness entrepreneurs. From athlete, lawyer and business consultant who knows the entrepenerial journey and all the legalities you need to know.

Legal Disclaimer: This site is US based and is intended for educational purposes only.